Maybe, many people feel that advertising is the main thing and do not think about the business target market. In fact, besides the advertisements needed are the right target market. With the right target market, you can determine what strategy you will run. In addition, there is now a geofencing where your ad will be seen by your target market in the area around you. Prospective customers can only jump over your ad if it is within 1 mile.
However, to determine who your target market is, you really have to think carefully. Because you could have made a mistake on that side. To determine who is the right target market, you can try some of these ways.
1. Perform a marketing trial
Before you officially launch your business, you should do a marketing trial. The way is by offering your products to consumers.
You will see who are interested and not interested in your business. This will open your horizons to evaluate the target market and the selling price of your product.
2. Find out whether the target market can be expanded or not at all
You must prepare yourself to expand your business from the start. You need to find out if there is room to expand your target market in the future.
Is your business only being sold online, or do you need a physical store? Is it only for local customers or will it be able to penetrate the global market? These questions will help you in predicting the extent to which your business can develop.
3. Observe competitors
You can determine your target market by observing competitors who have started their business first.
You can learn how competitors do marketing. You can see the advantages and disadvantages of competitors. This will help you find different strategies to attract customers.